It's Yours: A Film on Hip-Hop and the Internet (2020)
Documentary, Music1 hour and 14 minutes
20%
Description
By the dawn of the 21st century, hip-hop sales had reached an all-time high, but one thing has remained the same. The doors were still locked, and the music industry held the keys. Young artists began to self-market on the Internet, ultimately helping to collapse the music industry as we knew it. It’s Yours explores how it became possible to become a rap star through a Twitter account, YouTube site or Myspace page. It tells this story through the unique perspectives of numerous artists, producers, record industry insiders, and music and cultural critics.
Actors
Status
Released
Original language
English
Budget
—
Revenue
—
Keywords
rap musichip-hopmusiciantechnologyrecord producerrecording studioblogblack activistinternetmusic fansocial justicemeeting on the internetsocial mediainternet cultureblack lives mattermusic industrysocial media influencer